_Markets open_
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📊 *ECONOMY & POLICY*
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🤝 *India-Brazil trade grows tenfold in 20 years*
Brazil’s Consul General in Mumbai said two-way trade has risen from $1.5bn in 2004 to over $15bn today, calling the Mumbai forum a BRICS Summit “warm-up.”
With the BRICS Summit landing in Delhi on Sep 12-13, expect more trade-corridor and market-access headlines this week — a soft positive for agri, pharma and metals exporters with Latin America exposure.
📎 _Read: ANI (via Tribune India)_
💻 *Digital ads to hit 80% of global revenue by 2029*
An ICICI Securities report says digital format’s share of global ad revenue will rise from ~72% in CY24 to ~80% by CY29, with India’s digital ad revenue already past ₹947bn in CY25.
Digital media has now overtaken TV as India’s largest M&E segment, growing 30%+ YoY — a structural tailwind for listed ad-tech, e-commerce and platform names, and a headwind for traditional broadcasters.
📎 _Read: ANI (via India’s News.Net)_
http://www.indiasnews.net/news/279291907/digital-advertising-to-account-for-approx-80-of-global-ad-revenue-by-2029-as-online-media-overtakes-tv-report
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🏢 *COMPANIES*
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💰 *Tata Motors launches €3.82bn Iveco tender offer*
The all-cash offer at €14.10/share opens the acceptance window (Sep 7-Oct 26) to buy 100% of Iveco Group and delist it from Euronext Milan; Morgan Stanley and MUFG have committed bridge financing.
Exor’s backing and secured regulatory clearances de-risk closing; watch for Tata Motors’ planned equity raise (rights issue or QIP) to term out the bridge loan over the next year.
📎 _Read: Autocar Professional_
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_Compiled by InvestoScope · 08 Sep 2026_